Advantages of using case study research design - Top 4 Benefits of Using Case Studies | Salesforce Pardot
Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. Benefits of ethnography include.
One of the most persuasive sources of information that consumers seek out are customer testimonials.
For B2B companies, citations for scientific research paper not only means informal reviews by customers, but also case studies. Case studies are one of the most important tools in your arsenal for a variety of reasons.
Turn Your Product into a Story If you think about it, case studies are a lot like stories.
A typical format introduces your customers or clients your charactersfills you in on the conflict they experienced, and then wraps it up with the resolution. Figure 1 — Merits Better Conclusions: It can be extremely beneficial in guiding future research techniques.
Over time it can assist decision makers and research workers cut costs: In spite of its expense, most often employed techniques cost considerably less than large scale formal research like surveys or experiments. Thus, if exploratory work aids researchers address the correct questions and avoid mistakes in the conduct of these larger research projects, then they merit their expenditure.
Exploratory design in some circumstances can save a lot of time and money by flagging dead ends early. Precisely why exploratory studies are rarely definitive is because individuals studied may not be typical of the larger population of interest. Life Experiences Descriptive research designs also offer a unique means of data collection.
Case studies can be based on various sources such as newspaper reports or personal accounts. These accounts provide insight into life experiences. An observational technique for data collection can be an organic means to study life experiences and can often remove the barriers of strict academic approaches as the researcher witnesses how others experience an event.
Confidentiality Confidentiality is the primary weakness of descriptive research. This design is especially useful for rare diseases as you select the cases yourselfbut not for rare causes as you will probably not find these in sufficient number in your study.
It is also very suitable for diseases with a long latent period, such as cancer. However, case-control studies are less adept at showing a causal relationship than cohort studies.
They are more prone to bias. One example is recall bias: Next time, an article will show how cross-tabulations are calculated, used, and interpreted in cohort and case-control studies.
With expertise in epidemiology, biostatistics and quantitative research projects, Annette Gerritsen, Ph.
She is the founder of Epi Result. Enter your email address to have posts delivered.
